The Challenge: The core problem was a major disconnect between our site structure and user expectations. The legacy content strategy and organization were highly inefficient, leading to systemic discoverability issues and unnecessary user frustration. We needed to fundamentally redesign the site to lower the cognitive load, allowing users to self-serve more effectively and quickly resolve critical tasks.

My Role & Strategic Approach: As the lead visual and UX resource on this project, my mandate was to drive a systemic solution. I instituted a concurrent design and content optimization process, working directly with subject matter experts to effectively de-complexify the language—a major undertaking that dropped the content's average complexity from Grade 22 to Grade 11. My process involved extensive UX research and competitive analysis of similar high-volume content platforms. This data-driven research informed the implementation of robust SEO and UX best practices that fundamentally improved site readability and elevated the user's ability to locate critical resources.

The Challenge: The evolution of our core Intellectual Property (IP)—the SAFe Big Picture—had created a critical systemic issue tied directly to the health of our products. Due to more than six major historical updates necessitated by methodology updates, the graphic's underlying visual and technical structure had become severely unmanageable and overly complex."The evolution of our core Intellectual Property (IP)—the main Framework Graphic—presented a critical systemic challenge. Over the years, with more than six major methodology updates, the graphic's visual and technical structure became severely unmanageable. This organic growth created significant design debt, demanding excessive manual effort for every iteration. Crucially, our customers and partners were giving us consistent feedback that the visual was overwhelming and inaccessible—it had effectively become a complex, near-technical diagram. Our team had a clear mandate: lead the complete simplification of this foundational asset to resolve that user friction and align it with the specific usability strategy for the Framework content ecosystem.

My Role & Strategic Approach: As the Lead Designer for the IP Leadership Team, I had the deep strategic oversight and domain expertise needed to tackle this project. I didn't just redesign the graphic; I treated it like a complex information design system that required a complete architectural cleanup focused on clarity and narrative flow.

For 12 months, I was instrumental in driving the process. I co-led the strategic sessions with my team, working closely with external field experts once they were brought in to nail down exactly what content we needed to keep. As a team, we used AI to synthesize all that complex feedback, allowing us to group similar items into actionable themes that were key to moving the project forward efficiently.

This research directly fed into my design strategy. I drove the graphic's complete overhaul, landing on a radically simplified visual narrative that focused entirely on improving clarity and storytelling hierarchy. This was the real win: it stripped out the technical clutter, resulting in a highly simplified and approachable visual that now clearly tells our scaling practices story. My role was all about translating those complex content requirements into a successful, functional visual system.

The Challenge: Our corporate rebrand, led by an external agency, was critically scoped to the marketing and corporate identity layer—logos, taglines, and general collateral. This scoping failure created an immediate and major brand governance crisis. The new identity was fundamentally incompatible with our high-value Courseware and proprietary Framework content (which drives customer training and adoption). Specifically, the design failed to account for the unique structural requirements of our course slide templates and the complex visual logic required for the hundreds of interconnected infographics that make up our central intellectual property. This disconnect risked brand fragmentation and massive internal design paralysis.

My Role & Strategic Approach: I was immediately tasked with leading the strategic resolution to this systemic crisis. As the senior designer most familiar with the operational logic of the courseware and the Framework's infographic system, I functioned as the creative and technical bridge between the external agency and our internal product teams. My primary objective was to ensure the new visual identity was robust and scalable enough to extend beyond marketing to support our complex content systems. This required leading the agency through a detailed audit of our unique slide architecture and infographic hierarchy, translating their new high-level brand rules into specific, functional parameters for content design and visual accessibility. Ultimately, I drove the successful adaptation and implementation of the brand to ensure a cohesive and functional experience across all touchpoints.